Search Engine Optimization

SEO or Search Engine Optimization aims to optimize your website in such a way that it will improve or maintain your search engine ranking.

Search engine ranking is the position your website has on the results pages (SERP) of search engines like Google, Yahoo and MSN for specific keywords and keyphrases. Simply put, if your website shows up on position nr. 10 when you search in Google for "aruba lawyer", then your search engine ranking for Google and keyphrase "aruba lawyer" is 10. Higher search engine ranking for relevant keywords results in more interested visitors (or qualified traffic) to your website.

Search engines aim to provide their users the most relevant search results as possible. To do this they employ very sophisticated algorithms to determine which webpage is more relevant. The algorithms look at numerous elements and factors to determine the relevance of a webpage. Very important factors are the presence of relevant content on your webpage and the amount of relevant (inbound) links to your website.

Our consultants at the WSI office here in Aruba can optimize your current website or create a fully search engine optimized new website. Contact us for more information or a SEO report of your current website.